Off-site optimization
It is a process of promoting your site through the web. The basic purpose is to build brand attentiveness, improve the rankings in different search engines and attract the visitors from third party websites. Off-site optimization is an on-going process, the best approach to off-site SEO rely on the industry that you operate in, but your overall approach should consist of many of the following methods:
- Outreach
- Content Marketing
- Press release
- Directories
- Per click
- Network sites
- Video marketing
- Comment Marketing
- Forum Marketing
- Banner advertising
- Link exchange
Outreach: Contact bloggers and companies with the relevant (but not competing) sites. Request them to link to your great content.
Content Marketing: Contact bloggers and companies with the relevant sites. Publish the content on their sites that links back to your site.
Press Releases: Write the press releases to share opinions and news about progresses in your industry. Distribute them through online channels and contain links back to your site.
Directories: Develop list in good quality, local directories and business directories review manually. Include links back to your site.
Per Per Click: Use Google AdSense, AdWords and Facebook Advertising to increase instant new visitors. Continuously review and adjust the ads to improve clicks. Cost per click is reduced.
Network Sites: make a network of sites to provide useful informations and contact with other relevant sites.
Video Marketing: Create relevant videos to provide useful information.
Comment Marketing: Comment on the articles on relevant blogs and sites and blogs. Leave perceptive comments and links back to your site.
Forum Marketing: Become an active member of the forums that is relevant to your industry.
Banner Advertising: Create relevant images to display on the relevant third party sites.
Link Exchanges: Contact the companies in the relevant industries and link to other sites.